Every service in Speako has a base price that's shown to customers on your booking page and referenced by the AI Agent when a caller asks about cost. This article covers how pricing works, what the base price means for add-ons, and what to keep in mind as your pricing changes.
Setting the base price
You set the price when creating a service. It can also be updated at any time from the service's Service Details tab under Price.
Price must be zero or greater. If a service is complimentary, enter 0 — the booking page will show it as free rather than displaying no price at all, which can be confusing to customers.
What the base price represents
The base price is the cost of the service itself, without any add-ons or modifiers. If a customer books only the core service, this is what they're quoted.
If your services have add-ons — optional extras or modifiers that customers can select during booking — each add-on has its own separate price that stacks on top of the base price.
💡 Tip: If pricing for a particular service varies significantly between team members or locations, consider creating separate service entries (e.g., Haircut – Senior Stylist and Haircut – Standard) rather than a single service with a confusing base price.
The AI Agent and pricing conversations
When a customer calls and asks "how much is a [service name]?", the AI Agent references the base price of that service. Keep your prices accurate so the AI Agent doesn't quote an outdated figure.
If your prices change seasonally or by promotion, update them in Services before the change goes live. The AI Agent will quote whatever is currently on file.
⚠️ Important: The AI Agent quotes your listed price in conversation — it doesn't apply promotions, loyalty discounts, or manual adjustments. If you run specials, consider updating the service price directly or noting the standard price with a clear description.
Changing price doesn't affect confirmed bookings
Like duration changes, updating a service's price applies to new bookings only. Any customer who has already confirmed an appointment won't see their price change.
Free services
Setting a price of 0 is valid and useful for things like initial consultations, complimentary check-ins, or any introductory service you offer at no charge. The booking page will reflect this clearly.
Add-on pricing
If you use service add-ons or modifiers, their prices are managed separately on the Service Add-ons tab of the service. The total a customer sees at booking is the base price plus any selected add-on prices.
See Pricing Modifier Options for detail on how add-on pricing works.