Speako tracks important metrics about your business. Understanding these numbers helps you see how your AI agent and booking system are performing.

Dashboard Metrics

Your dashboard displays four key metric cards:

Bookings

What It Shows

The total number of bookings created in the last 30 days, including:

  • Bookings made by your AI agent during calls
  • Bookings made through your online booking page
  • Bookings created manually by your team

The Trend Indicator

A percentage shows how this compares to the previous 30 days:

  • Green up arrow — Bookings are increasing
  • Red down arrow — Bookings are decreasing
  • No change — Stable booking volume

Why It Matters

Tracking bookings helps you understand:

  • Overall business demand
  • Whether your AI agent is driving reservations
  • Seasonal patterns in customer behavior

Customers

What It Shows

The total number of unique customers in your database. This is a cumulative count that grows as new customers book.

The Trend Indicator

Shows the percentage of new customers added recently compared to previous periods.

Why It Matters

Customer count indicates:

  • Business growth over time
  • How effectively you're acquiring new customers
  • The size of your customer base for marketing

Calls

What It Shows

The number of phone calls handled by your AI agent in the last 30 days.

The Trend Indicator

Compares call volume to the previous period.

Why It Matters

Call metrics tell you:

  • How much your AI agent is being used
  • Whether customers prefer phone over online booking
  • Peak calling periods and patterns

Average Call Duration

What It Shows

The typical length of AI-handled calls, displayed in minutes and seconds.

The Trend Indicator

Shows whether calls are getting longer or shorter.

Why It Matters

Call duration can indicate:

  • Customer engagement level
  • Whether your AI is handling queries efficiently
  • If callers are getting their needs met quickly

Below the metrics cards, a chart visualizes booking patterns over time.

Time Period Selection

Choose how far back to look:

  • 7 days — See recent daily patterns
  • 30 days — View the past month
  • 90 days — Analyze quarterly trends

AI vs Web Bookings

The chart shows bookings by source:

  • AI bookings — Reservations made through phone calls
  • Web bookings — Reservations made online This helps you understand which channel customers prefer.

By Location

If you have multiple locations, see how each is performing. This helps identify:

  • Your busiest locations
  • Locations that may need more attention
  • Regional booking patterns

Conversations Table

The recent conversations table shows your latest AI interactions:

  • Time — When the call occurred
  • Caller — Phone number or customer name
  • Duration — How long the call lasted
  • Outcome — What happened (booking made, question answered, etc.) Click any row to view the full conversation details, including transcript and recording.

Using Your Metrics

Regular monitoring helps you notice:

  • Sudden drops in bookings
  • Increases in call volume
  • Changes in customer behavior

Optimize Your AI

If metrics aren't where you want them:

  • Review call transcripts to identify issues
  • Update your AI's knowledge base
  • Adjust greetings or personality settings

Plan for Demand

Historical data helps you:

  • Staff appropriately for busy periods
  • Prepare for seasonal changes
  • Set realistic business goals

Next Steps

  • Viewing AI Conversations — Review call transcripts
  • Conversation Outcomes — Understand call results
  • Quick Actions and Shortcuts — Navigate efficiently