Service pricing affects revenue and customer expectations. This article explains how to set and manage prices for your services.

Setting Prices

When creating or editing a service:

  1. Find the Price field
  2. Enter the price as a number
  3. Decimals are supported (e.g., 49.99)
  4. Save your changes

Price Formats

Enter prices as numbers:

Price Enter
Fifty dollars 50
Seventy-five 75
Ninety-nine ninety-nine 99.99
Free 0

The currency symbol displays automatically based on your settings.

Free Services

Set price to 0 for complimentary services:

  • Initial consultations
  • Trial sessions
  • Promotional offerings
  • Services included in packages Customers see these as free during booking.

Changing Prices

To update pricing:

  1. Open the service's detail panel
  2. Find the price field
  3. Enter the new price
  4. Save changes

Impact of Price Changes

  • Existing bookings — Keep original price
  • New bookings — Use new price
  • Reports — May show mixed pricing for transition periods

Pricing Strategies

Cost-Plus Pricing

Calculate your costs and add margin:

  • Staff time cost
  • Product costs
  • Overhead allocation
  • Desired profit margin

Market Pricing

Research competitors and position accordingly:

  • Premium: Above market rates
  • Competitive: Match market rates
  • Value: Below market rates

Value-Based Pricing

Set prices based on perceived value:

  • Specialized expertise commands higher prices
  • Unique services can be priced premium
  • Results-focused services justify higher rates

Add-on Pricing

Add-ons increase the total service price:

  • Base service: $60
  • Add-on A: +$15
  • Add-on B: +$20
  • Total if both selected: $95 Add-on pricing is configured separately from base service pricing.

Pricing Consistency

Keep pricing consistent across channels:

  • What you charge in person
  • What appears on your booking page
  • What your AI agent quotes Inconsistencies confuse customers and create problems.

Price Updates Over Time

When raising prices:

  1. Decide timing — When will new prices take effect?
  2. Update the service — Change the price in Speako
  3. Communicate — Let customers know about changes
  4. Honor commitments — Existing bookings keep old prices

Promotional Pricing

For temporary discounts:

Option 1: Temporary Price Change

  1. Lower the service price
  2. Remember to restore it later
  3. Risk of forgetting to change back

Option 2: Separate Promotional Service

  1. Create a "Promotional Haircut" service
  2. Set the discounted price
  3. Archive when promotion ends

Best Practices

  1. Be transparent — Display prices clearly
  2. Stay competitive — Know your market
  3. Cover costs — Ensure profitability
  4. Review regularly — Adjust as costs change
  5. Communicate changes — Give notice before increases