Add-on pricing affects customer decisions and your revenue. This article explains how to set and manage modifier prices.

How Modifier Pricing Works

Modifier prices add to the base service cost:

Customers see individual prices and the total.

Setting Modifier Prices

When creating or editing a modifier:

1. Find the price field
2. Enter the additional cost
3. Save your changes

Pricing Strategies

Cost-Based Pricing

Calculate the actual cost:

• Product cost (oils, treatments, etc.)
• Additional staff time
• Any extra supplies
• Add your margin

Value-Based Pricing

Price based on perceived value:

• Premium experience
• Exclusive products
• Specialty skills
• Customer demand

Competitive Pricing

Research what others charge:

• Match market rates
• Position premium or value
• Adjust for your market

Free Modifiers

Set price to $0 for complimentary add-ons:

• Included upgrades
• Promotional extras
• Customer appreciation add-ons
• "Try it free" offers Customers see "$0" or "Free" and can still select them.

Changing Modifier Prices

To update pricing:

1. Open the modifier details
2. Change the price
3. Save changes

Impact of Changes

• Existing bookings — Keep original price
• New bookings — Use updated price
• Reports — May show mixed pricing during transition

Price Adjustments Over Time

When to adjust prices:

• Cost increases — Products or supplies cost more
• Demand changes — Popular add-ons can command more
• Market shifts — Competitors change their pricing
• Value changes — Offering more or less

Communicating Price Changes

For significant changes:

• Notify customers before increasing
• Update any printed materials
• Train staff on new pricing
• Consider grandfathering existing customers

Price Display

Modifier prices appear:

• Next to the add-on name during booking
• In the booking summary
• On the final total
• In booking confirmations Ensure prices display clearly and accurately.

Discount Considerations

If you want to discount modifiers:

Option 1: Temporary Price Change

1. Lower the modifier price
2. Remember to restore later
3. Applies to all services using it

Option 2: Package Pricing

1. Create a service that includes the add-on
2. Price the package at a discount
3. More control but more services to manage

Price and Perceived Value

Consider psychology:

• Round numbers ($20) feel simple
• .99 pricing feels like a deal
• Higher prices can signal quality
• Very low prices may seem cheap Choose pricing that matches your brand.

Best Practices

1. Be transparent — Show prices clearly
2. Stay consistent — Similar add-ons should have similar prices
3. Review regularly — Adjust as costs change
4. Consider bundles — Multiple add-ons at a discount
5. Track performance — See which price points convert

Monitoring Modifier Success

Track:

• How often each modifier is selected
• Revenue from modifiers
• Customer feedback on pricing
• Comparison across services Adjust pricing based on data.