Instagram DM lets your AI receptionist answer direct messages sent to your Instagram account — the same answers and booking flow customers get on Messenger. It reuses your existing Facebook Page connection, so there's no second sign-in.

Before you start

Instagram DM builds on top of Facebook Messenger. You need:

  • Facebook Messenger already connected in Speako. If it isn't, the Instagram page shows Connect Facebook first with a link to do that.
  • An Instagram professional account (Business or Creator) — personal accounts can't receive automated replies.
  • That Instagram account linked to your connected Facebook Page. This link is made in Instagram or Meta Business Suite, not in Speako.
  • Allow access to messages enabled in your Instagram settings, so connected tools can read and reply to DMs.

💡 Note: Instagram must be linked to the same Facebook Page you connected in Speako. If you link it to a different Page, Speako won't see the account.

Enabling Instagram DM

  1. Go to Dashboard → Integrations.
  2. Under AI Messaging, click the Instagram DM card.
  3. Click Enable Instagram DM.

Speako uses your existing Facebook Page connection to find the linked Instagram account and subscribe to its messages. When it succeeds, the card shows a Connected badge.

Testing it

Use the Test it card, then send your Instagram account a DM from another account:

  • Say "Hi" — the AI replies with your welcome message.
  • Ask a question your business gets often — the answer comes from the same knowledge your voice agent uses.
  • Try "I'd like to book" — the booking flow runs in the DM thread.

💡 Tip: Send the test DM from a different Instagram account. Messaging yourself won't trigger a reply.

If replies don't arrive

Work through these in order:

  1. Check the Facebook Page connection is still showing Connected in Speako.
  2. Check the Instagram–Page link in Meta Business Suite. Unlinking and relinking the account is a common fix.
  3. Check "Allow access to messages" is still on in Instagram settings — Instagram sometimes resets this after account changes.
  4. Check the thread owner. If someone on your team has replied manually from the Instagram app, that conversation may stay with them rather than the AI.

Disconnecting

On the Instagram DM page, click Disconnect, then Confirm. This stops Speako answering Instagram DMs and removes the stored Instagram connection.

Disconnecting Instagram DM leaves your Facebook Messenger connection in place — the two are managed separately. Your Instagram account, its DM history, and its link to your Facebook Page are unaffected.

💡 Note: Disconnecting Facebook Messenger also ends Instagram DM, because Instagram depends on that Page connection.