Writing Your Business Description
Your business description appears on your public booking page and helps customers understand what you offer before they commit to a booking. A clear, well-written description can reduce confusion, build trust, and set the right expectations.
Where to find it
Go to Dashboard → Business Information. The Brand Awareness card contains three brand-voice fields: Tagline, Description, and Philosophy. The Description field is the main free-text area for introducing your business.
What makes a good description
A strong business description typically covers:
- What you do — the type of service or cuisine you offer
- Who you serve — the kind of customer you're best suited for
- What makes you different — anything distinctive about your experience, approach, or team
- Practical details — location, atmosphere, parking, or anything else customers often ask about
Aim for 2–4 sentences. You don't need to be exhaustive; the booking page and your AI receptionist handle specific details separately.
How to edit your description
- In the Brand Awareness card, locate the Description section.
- Click Edit to open the text area.
- Type or paste your description.
- Click Done to save the draft locally — then use the Save Changes button in the floating bar at the bottom of the page to write all brand-awareness changes at once.
Using AI Polish
If you have a rough draft but want to improve the wording, click AI Polish next to the description field. Speako will suggest an improved version based on your existing text.
- Review the polished result in the card that appears below.
- Click Apply to replace your current text with the polished version.
- Click Dismiss to discard the suggestion and keep your original.
💡 Tip: AI Polish works best when you give it something to work with. Even a single rough sentence is enough — paste it in, then polish.
Using AI-Generated Variations
The separate AI-Generated Variations card lets you generate multiple style options at once. Click Generate with AI and Speako will produce several variations across different tones (professional, friendly, casual, etc.).
Each variation shows the style label alongside the suggested text. You can:
- Apply a variation to replace the current description field content.
- Dismiss any variation you don't want to keep.
⚠️ Important: Variations are suggestions only. Review them before applying — make sure they accurately reflect your business before saving.
Saving your changes
The Brand Awareness card uses a shared Save Changes bar. Changes to your description, tagline, and philosophy are all saved together when you click Save Changes. If you navigate away before saving, unsaved edits will be lost.